Hoarding reels?
Simmr makes it count.

One tap from Instagram. Recipe or notes. Done.

Share from Instagram
Simmr watches it for you
Brainrot turned brain food

iOS coming soon.

Saved 200 cooking reels.
Cooked from zero.

Now they're recipes. With ingredients, steps, and a grocery list.

Instagram Simmr
Recipe card
Instructions

The reel was fire.
The recommendations? Gone.

Every book, movie, person, and concept. Pulled out and organized.

Instagram Simmr
Wisdom note
Mentions

Share it. Forget about it. It's handled.

Step 1

See a reel you like? Share it to Simmr.

Two taps. You never leave Instagram.

Share from Instagram

Step 2

Simmr watches it and writes it up for you.

Recipe card or wisdom note. About 6 seconds.

Simmr
Your reel is simmring
We'll notify you when ready
Simmr
Plausibility Framework
Navigating uncertainty in future pla...
Simmr
Your reel is simmring
We'll notify you when ready
Simmr
High-Protein Tomato Soup
40g protein and 16g fiber in 600 ca...

Step 3

Ingredients go straight to your grocery list.

Check them off while you shop.

Shopping list

Your saved folder can't do any of this

Saving a reel feels productive. It isn't. This is what productive actually looks like.

Real recipes, not screenshots

Ingredients with actual quantities. Steps you can follow while cooking. The creator's tips that make it work.

Every reference, remembered

Books with covers. Movies with posters. Every person, podcast, and concept a creator mentions. Captured and searchable.

Reel to grocery list in one tap

Tap the ingredients, they're on your shopping list. Walk into the store knowing exactly what you need.

Find anything you've saved

"That chicken thing from last week." "That book about habits." Search by title, ingredient, tag, or keyword.

If this sounds like you

"I'll cook this later"

You've said it 400 times. You have a graveyard of saved reels and no dinner plans. Simmr turns the graveyard into a cookbook.

"Where was that recipe?"

You saw it three weeks ago. It had garlic and something crispy. Good luck scrolling through 2,000 saved reels. Or just search Simmr.

"What should we watch tonight?"

You've saved 50 reels of movie recommendations. Can't remember a single title. Simmr pulled every movie with its poster. Pick one and press play.

"What was that book he mentioned?"

That motivational reel from three months ago referenced a book that sounded life-changing. Simmr captured the title, author, and cover. Tap to find it.

"I learn more from reels than school"

Finance tips, psychology breakdowns, productivity systems. They disappear in the scroll. Simmr turns them into organized notes with every reference preserved.

"What can I make with what I have?"

It's 7pm, you're not going to the store. Simmr checks your pantry against every saved recipe and tells you what's possible right now.

Questions people actually ask

Other apps grab the caption and slap on a generic recipe from the web. Simmr actually listens to the creator. Their quantities, their steps, their tips. You get the recipe they made, not a lookalike.

Simmr auto-detects whether it's a recipe or not. Non-recipe reels become structured wisdom notes. Organized sections with key points in the creator's voice. Every book, movie, person, or tool they mentioned gets captured separately so you can find it later.

No. Tap share, pick Simmr, you're instantly back to scrolling. Simmr processes it in the background and sends you a notification when it's ready. You can also paste links directly in the app.

Yes. Free to download, free to use. You get credits for extracting reels, and can get more as you go.

Simmr analyzes the caption instead. Most recipe reels pack enough detail in the caption for a solid extraction. If there's truly nothing to work with, Simmr lets you know. Your credit isn't wasted.

Soon. Android first because that's where we started. iOS is actively in development.

You're going to save another reel tonight. Make it count.

Every reel you share with Simmr is one you'll actually use.

Download free on Android